VINCENT WEST-PENICK Minneapolis, MN | 432.599.0780 | vincepenick@me.com work: penickdesign.com 

PROFESSIONAL SUMMARY 

I am a multi-disciplinary Senior Content Producer / Designer with over eight years of visual media and communications experience working with global and national brands, including partnership projects with Fortune 500 companies. 

EXPERIENCE

DIRECTOR + PRODUCER, WP CREATIVE — 2024-PRESENT

• Lead multi-disciplinary creative teams while also operating as a hands-on content producer across video, design, and motion.

• Pitch compelling imaging and fundraising campaigns and/or series with strategy and impact at the forefront.

• Developed and executed campaign concepts leveraging AI tools—including RunwayML, Firefly, MidJourney, and ChatGPT—to create pre-visuals, streamline workflows, and accelerate creative production.

• Increased client campaign efficiency by introducing optimized workflows and project tracking systems.

CREATIVE DIRECTOR, KERA, NPR & PBS north texas — 2022-2024

• Executed projects across video, graphic design, editing, motion graphics, and sound using Adobe Creative Suite, filling all creative roles to bring ideas from concept to completion.

• Manage budgets of $250K+, including contractors, equipment, and technology.

• Oversaw social media strategies that tripled organic engagement through innovative content approaches.

• Managed and mentored a team of 5–8 creative professionals, establishing clear workflows and performance goals.

• Spearheaded a multi-brand refresh initiative, aligning creative output with organizational strategy and stakeholder needs.

VIDEO PRODUCER, THE POTTER’S HOUSE — 2019-2022

• Oversaw creative pipelines for an organization with a 30M+ global audience, including video, graphics, and live event content.

• Produced video, designed motion graphics, wrote scripts, and directed crews across multi-platform deliverables.

• Mentored junior producers and designers, building long-term team capacity.

• Partnered with leadership to craft campaigns that supported fundraising and broadcast expansion goals.

MARKETING DIRECTOR, NAIL & KEY — 2019

• Developed and executed multi-channel marketing campaigns across email, direct mail, and social, driving increased leads and visibility.

• Applied performance analytics to optimize campaigns, improving ROI and audience targeting.

WEB BROADCAST SPECIALIST, TEXAS INSTRUMENTS — 2018-2019

• Provided executive-level production support for C-suite communications and department-wide initiatives.

• Produced and edited webinars and presentations that improved employee engagement across global offices.

SKILLS

Creative Direction

AI Creative Workflows Workflow Management

Copywriting

Video Production

LANGUAGES

American Sign Language - Fluent
English - Fluent